shiseido | aveda | bobbi brown
video & modeling
Role: Model/Product Expert
ultimune power infusing concentrate
Project: Featured in promo video for Shiseido’s best-selling product which was used in paid media and organic social.
Sephora x Shiseido
Project: Cast in “How-To” video exclusive for Sephora.com to increase conversion and sales for Shiseido’s Benefiance Wrinkle Smoothing Eye Cream.
Aveda’s hair & scalp check
Project: Cast as main model for Aveda’s Hair & Scalp Check Campaign creating awareness for their free in-store hair consultation services. Assets were featured in-store and online.
aveda’s end of summer sale
Project: Featured in promo video for Aveda’s End of Summer Sale shot in NYC’s Flatiron District. The video was used in paid social and on the homepage of brand’s website.
weightless skin foundation launch
Project: Cast as a model for Bobbi Brown’s new Weightless Skin Foundation launch. The before & after images were used across brand and retailer sites.
nutriplenish leave-in conditioner
Project: Created “How-to” video for Aveda’s Nutriplenish Leave-in Conditioner which was used in paid and organic social to promote this top-selling product.